2025 NHMRC Audience Survey

Overview

Our national media landscape, and the many ways in which Australians engage with online content, is everchanging.

For NHMRC to remain a relevant and trustworthy source of information, we must continue to consider a variety of social, cultural, and psychological factors that influence our audience’s interpretation, engagement, and connection to our content.

Why your views matter

This audience survey will provide generalised feedback to help determine how NHMRC can improve its communication strategies for our external audiences. This will ensure our future communications are effective and useful – and hoping our messages are going to the right audience on the most appropriate channels.